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Healthcare Social Media Week in Review: February 6, 2012

Joan Justice

Audio Archive: Can Healthcare Providers Afford to Ignore Social Media?

A panel of healthcare social media experts share their insights on the growing importance of social media and how digital channels can help improve patient engagement and compliance, the best practices for overcoming the hurdles of building a patient social network from scratch and the difference social media can make to the ways you and your hospital interact with patients and online healthcare shoppers. Read More

Mark Schaefer

Social media success story: Marketing a medical practice

I love this healthcare social media success story! A plastic surgery practice has huge success with their social media campaign despite all of the privacy issues that surround medical social media and the fact that most plastic surgery patients usually don’t want others to know that they’re plastic surgery patients. Read More


Immunize: The Vaccine Anthem

This one is for all of our friends in Pediatrics. I get the sense that you are all sick of . . . no exasperated by . . . no enraged with the rumors surrounding the safety of vaccinations. When I asked about it at my son’s three month appointment the nurse actually had to lower her head and take a deep, cleansing breath before she could start her vaccine speech. Well here’s an idea, have this video from my new favorite medical blogger/parody musician ZDoggMD playing in your lobby. Maybe you’ll save yourself from having to give the “vaccines are safe” speech so many times.

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