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Monthly Archives: August 2012

Get Your Heathcare Practice Going on Twitter: Part 1

You and your practice have finally given the green light to getting your healthcare social media networks off the ground.  You’ve brainstormed ideas and topics that you should discuss, but how do you build your network?  How do you and … Continue reading

Posted in Social, Twitter | Tagged | Leave a comment

Healthcare Social Media Week in Review: August 29th, 2012

Just like students all across the country, I too went back to school this week.  I started at the Minneapolis College of Art and Design in their Interactive Design and Marketing Program.  So, when I noticed an abundance of well-designed … Continue reading

Posted in Healthcare Social Media Review | Leave a comment

10 Quick Ways to Generate Blog Subscribers

1. Clearly Display the Subscription Button/Email Opt-In Form First of all, don’t make it difficult for visitors to your blog to figure out how to opt in to your blog. Display a clear call-to-action module to subscribe to your blog, … Continue reading

Posted in Inbound Marketing | Leave a comment

Medical Marketing Lead Scoring

So when your website and Inbound Marketing efforts are cranking away and your list of leads continues to grow, how do you know which leads are ready to buy and which require more nurturing? Join Marc as he discusses an … Continue reading

Posted in Email Marketing, Inbound Marketing, Lead Nurturing, Marketing Automation | Leave a comment

New Tools in Healthcare Social Media

With a blink of your eye the tech world shifts, or at least it feels that fast.  As the healthcare sector begins embracing new technologies rather than running the opposite way new tools like Twitter for social engagement, electronic files … Continue reading

Posted in Content Marketing, Lead Nurturing, Local Search, Online Reputation Management, Patient Reviews, Social | Leave a comment

10 Common Call-to-Action Mistakes in MD Web Design

1. Overselling and Under-Delivering Some marketers can’t resist the temptation to oversell a promotion to ensure they capture a click. When this happens and they fail to deliver, they lose the trust of visitors. Bait and switch never creates loyal … Continue reading

Posted in Inbound Marketing | Leave a comment

Healthcare Social Media Week in Review: August 22th, 2012

This week’s HCSM chat session created some great dialogue about electronic medical records.  With that in mind, I wanted to find a few articles for our social media week in review that touched on electronic records and physician/patient engagement via … Continue reading

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Print vs. Online Medical Marketing

Earlier in the week the advertising and search engine giant Google ran an ad in the Globe and the National Post to advertise search engine ad effectiveness.  While it may not seem like a big deal, the ad that Google … Continue reading

Posted in Content Marketing, Email Marketing, Inbound Marketing, Marketing | Leave a comment

SEO for Healthcare Demystified

When new clients come to us we usually get to see inside the work of their previous web company or SEO (Search Engine Optimization) firm.  Almost always one of the most confusing aspects to the work that was done is … Continue reading

Posted in Inbound Marketing, Local Search, SEO | Tagged , , | Leave a comment

Healthcare Social Media Week in Review: August 15th, 2012

This week in healthcare social media covered a variety of topics, but the chronic disease of diabetes, was very prominent.   We also take a look at The Healthcare Hashtag Project, social media policy, and a teaching social media to older … Continue reading

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