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Monthly Archives: July 2012

Why do number of pages on a site correlate to rankings in Google? – Medical Marketing Monday

In this weeks Medical Marketing Monday we are going to look at the results of our survey of the top ranking plastic surgery sites and why number of pages on the sites affects rankings. Enjoy!   “How many pages to … Continue reading

Posted in blogging, Content Marketing, Inbound Marketing, SEO | Leave a comment

Landing Page Basics in a Plastic Surgeon’s Inbound Marketing Strategy – Part One

A strategic element in a plastic surgeon’s inbound marketing strategy is the wise use of landing pages. As we pointed out in The Importance of Landing Pages in a Plastic Surgeon’s Inbound Marketing Strategy, a surprising number of medical professionals … Continue reading

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Medical Email Marketing – What you aren’t doing now but should be

In 1971 the first network email message was sent between computers and since then email has had it’s highs and lows from “You’ve got mail!” to “SPAM SPAM SPAM” Since 1971 email has become an integral part of our daily … Continue reading

Posted in Email Marketing, Lead Nurturing, Marketing, Marketing Automation | Leave a comment

Health Care Social Media – Emergency Practices

Over the weekend there was a really great dialogue that came up during the weekly Health Care Social Media chat session.  The second topic during the discussion was “What are emergency best practices for social media?”  This question raised a … Continue reading

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The Landing Page Form in a Plastic Surgeon’s Inbound Marketing Strategy

The central focus of an effective landing page is the form and the ultimate goal is for visitors to complete it. How you design and format your form has a direct impact on conversion rates. Because of this, the form … Continue reading

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Experts in Healthcare Social Media

The world of Healthcare Social Media (#HCSM) is a massive one.  There are opinions and feelings that regularly come up throughout the week, and during the Sunday #HCSM Twitter chat sessions (8PM Central Time).  Below is a list of Healthcare … Continue reading

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Medical Marketing Strategy – You can’t improve on what you can’t measure

Last December I ran a quick report on the top 169 plastic surgery websites from our Who’s the best in plastic surgery SEO report.  Below is a quote from my research and findings: I took the data from our who’s … Continue reading

Posted in blogging, Content Marketing, Inbound Marketing, Marketing, SEO | Leave a comment

Seven Common Design Mistakes Made by Doctors in E-mail Marketing

1. Forgetting to Say Hello No matter how good your e-mail header looks you still need to at least say hello before asking for something. The best way to invite people to trash your e-mail and worse yet spam you … Continue reading

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Medical Marketing Research – Who’s your true competition online?

Have you ever driven past a billboard like this one and wondered: I wonder how much they paid? Is it worth it? Should we be doing this? In the offline world, finding your largest competitors can be a completely different … Continue reading

Posted in Inbound Marketing, Marketing, SEO | Leave a comment

Medical Marketing Ideas – Free eBooks

Are you looking for medical marketing ideas? With the help of the web and social media, the landscape for medical marketing is constantly changing. We’ve pulled together some of our favorite stats, quotes, and resources into these ebooks to make … Continue reading

Posted in Inbound Marketing | Leave a comment
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