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Monthly Archives: June 2012

Creating a Healthcare Brochure

Advertising in the healthcare sector comes in many forms.  Depending on your practices budget, you might advertise via the local newspaper, radio, social media, your practices blog, or some form of outdoor media.  Yet one method of print advertising that … Continue reading

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Facebook “Promoted Posts” and Medical Social Media

Until recently the reach of the content you posted to your Facebook business page has been limited by Facebook’s EdgeRank algorithm. In other words, the posts that you made to your Facebook page reached the limited number of your fans’ … Continue reading

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Life after Google’s Penguin – We can’t rank for mdwebpro

On April 24, 2012 Google rolled out a major update to their search algorithm dubbed Penguin.  The update was meant as a penalty targeted towards over-optimization of sites.  In particular Google was looking to penalize sites which overused keywords on … Continue reading

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Google+ Hangouts w/ YouTube Physician Collaboration

Yesterday Google rolled out a new YouTube appintegration into it’s Google+ Hangouts feature.  Users running the YouTube application will be able to  sync videos with other Hangout participants.  Medical videos will take on a whole new life.  This new integration sounds like … Continue reading

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Tailored Twitter Trends and Healthcare

A tweak in the Twitter algorithms have now made Twitter work in a way that is tailored just for you! According to Sara Mauskopf who is the company’s product manager, the trends section of Twitter can now be tailored specifically … Continue reading

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Healthcare Social Media Week in Review: June 9, 2012

Healthcare IT News: 14 Ways Social Media May Soon Change Your Doctor’s Visit 14 savvy ways that social media is changing the medical sector.  Read more   The Real Reason Some Doctors Fear Social Media Dr. Howard Luks explains the real … Continue reading

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Google+ Local & Doctor Ratings

Wait a minute!  What happened to Google Places?  What’s this new tab in my Google+ toolbar?  That new tab is the wonderful evolution of Google Places, and it’s called Google+ Local.  Google+ Local has taken the incredibly useful Google Places … Continue reading

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Free Tool for Managing Your Medical Online Reputation

Are you the type of medical professional that likes to stay up to date on the latest reviews your patients post on Yelp?  Do you have the time to comb the internet daily looking for new comments or concerns a … Continue reading

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Pediatrics and Facebook: The Social Networks Newest Demographic?

There are rumblings of the social media giant Facebook contemplating and beginning to explore options to connect children to its over 900 million user social network. According to the Wall Street Journal Facebook is in the process of developing technology allowing kids … Continue reading

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Facebook Rolls Out Roles and Scheduled Posts

It feels like every few days Facebook rolls out a new feature.  Sometimes people are up in arms about the newest feature, or a change to their profile page (ie. Timeline), and other times it’s welcomed with open arms.  Less … Continue reading

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