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Monthly Archives: April 2012

Healthcare Social Media Week in Review: April 1, 2012

Great Challenges: Which health issues are overhyped, overlooked? You may have heard of TEDMED’s Great Challenges Program. Twenty of the biggest health issues facing the world are chosen each year at the annual TEDMED gathering. Those twenty topics then become … Continue reading

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Healthcare Social Media Week in Review: April 23, 2012

10 professional development tips for millennial #hcsm professionals If you’re a young nedical marketer just starting out here are some professional development tips to get your career started in high-gear. Read More. 7 features every successful blog should have Ready … Continue reading

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Ideas for Using Pinterest as Part of your Healthcare Social Media

Many retailers, artists, and trend setters are beginning to use Pinterest as a major platform to show off their products, their work, or their style. But service providers like Cosmetic surgeons are still trying to decide if the time required … Continue reading

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The Social Media Doctor and Viral Videos

This past February 179 U.S. Internet users watched almost 38 billion online videos. That’s a lot of zeroes to go around, which is probably why 76% of marketers are planning to increase their video strategies this year. 1. Don’t get … Continue reading

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How to Keep from Getting Lost in the Facebook Stewpot

According to Facebook, 483 million of its 845 million users worldwide log on daily. And according to a study at Constant Contact, more than half of Americans spend at least one hour a week on Facebook. That means there’s a … Continue reading

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10 Ways to Improve your Facebook Edgerank

A couple of months ago we posted, Healthcare Social Media: Understanding Facebook Edgerank, to help you better understand what causes you to be seen or missed on Facebook. Edgerank is Facebook’s algorithm that determines what content is likely to be … Continue reading

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Healthcare Inbound Internet Marketing and Engagement

The key not only to social media but all healthcare inbound Internet marketing today is engagement! Brian Solis, principal analyst at Altimeter Group and author of the book Engage, defines engagement as “the interaction between a consumer or stakeholder and … Continue reading

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Healthcare Social Media Week in Review: April 16, 2012

The Inspire Q&A: Inspire talks with Howard Luks, MD An interview with our favorite, Orthopedic Surgeon and Healthcare Social Media evangelist. Read More. Speaking Personally: where to give voice to healthcare interests on the social web Where you place your … Continue reading

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Healthcare Social Media and Pinterest

Ever since the fall of 2011, Pinterest has been extensively covered in both mainstream publications and marketing blogs because of its rapid growth and widespread adoption. In case you’ve been too busy to notice, Pinterest is a visual social network … Continue reading

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Healthcare Social Media and SEO: Making the Connection

Love it or hate it, Search Engine Optimization is still at the heart of what makes Inbound Internet Marketing work. But as in just about everything in the digital world, what works and does not work is always evolving with … Continue reading

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