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Monthly Archives: March 2012

What’s Next for e-Patient Dave

I had the privilege of talking with Dave deBronkart, author, blogger and leader in the participatory patient, or e-patient movement. Dave, better known as e-Patient Dave, was diagnosed in January 2007 with Stage IV, kidney cancer. The medium survival time … Continue reading

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Getting Healthcare Medical Email before Prospects

A great deal of resources are often expended on creating email lists and campaigns only to see them fail to produce as expected. Often times the reason is you aren’t getting your healthcare email before prospects like you planned. Getting … Continue reading

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Make your Social Media Funnel Produce More Results

1. Understand Your Conversion Funnel The first step to analyzing what is working and what is not in your Internet Inbound Marketing efforts is to understand your conversion funnel. To have optimum return on investment you must know which social … Continue reading

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Why E-Patient Dave Loves Doctors

If you are a health care provider of any sort you’ve no doubt had patients walk into an appointment with medical information they have found from a Google search. Your experience with those printout toting patients probably shapes your feelings … Continue reading

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Social Media and Healthcare Marketing: Create Content People Will Share

One of the keys to success in social media and healthcare marketing is creating content people will want to share.  According to Pew Research Center study, the average Facebook user has more than 245 friends. Accounting for the average number … Continue reading

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Healthcare Social Media Week in Review: March 26, 2012

What social media offers to health professionals and citizens The World Health Organization weighs in on the global impact social media is having on healthcare. “Until recently the predominant communication model was “one” authority to “many” – i.e. a health … Continue reading

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10 Reasons a Professional Web Site is Vital for your Medical Marketing

It Makes you Always Available – Your web site makes you available all the time, anywhere. Someone can do an online search for a local cosmetic surgeon specializing in breast augmentation at 2:00 AM and still connect with you. It … Continue reading

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Healthcare Marketing and the New Facebook Timeline

March 30th is fast approaching and with it, dramatic changes to your Facebook Business Page. And, whether you are ready or not, your healthcare marketing and the new Facebook Timeline are about to meet. No More Automatic Like-Gating The biggest … Continue reading

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Google+ and “Search, Plus your World”

Since the introduction of Google+, Google has been redefining how it provides more relevant search results. As we pointed out a few weeks ago in How Google+ Can Improve your Medical SEO Presence, this newcomer to social media offers a … Continue reading

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Social Media and Brand Awareness: You Can’t Afford to Ignore It

A recent study at Social Media Examiner stresses the link between social media and brand awareness. According to the study, the combined channels of social media represent a demographic that no business or professional practice can afford to ignore. Some … Continue reading

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