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Monthly Archives: January 2012

Understanding Google and SEO for Your Medical Web Strategy

Why and how Google finds content is often a mystery to many medical professionals. Like the field you specialize in, that mystery can be resolved by making yourself a student of how search engine spiders work. Understanding Google and SEO … Continue reading

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Healthcare Social Media Week in Review: January 30, 2012

Patient Healthcare and Social Media Poll We are really looking forward to the results of this patient healthcare social media poll from Dr. Howard J Luks. As you know the more patients who take it the better the results, so … Continue reading

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Taking the Pulse of your Medical Clinic SEO

A number of studies show that effectively designed blogs have a significant impact on SEO. Lee Odden of the Search Engine Journal identifies several reasons for this: Crawlable URLs – Good blog software provides an uncomplicated URL structure that makes … Continue reading

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Social Media Changed Medical Advertising

I think it’s a good rule of thumb to eat what you doctor eats. After all, who knows more about what’s best for your body? The same reasoning leads me to think you should advertise where advertisers are advertising. They … Continue reading

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Blogging and Medical Social Media Burnout

In spite of a few naysayers, there is no doubt that your blog can be the next Doctor 2.0 social media hub. But, if you have been seriously blogging for your medical practice for long you also understand the following … Continue reading

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Marketing Automation through CRM: A Medical Practice Case Study

In our recent article we presented the idea of using CRM for marketing automation in your practice. At its heart, customer relationship management is a patient-centric philosophy that ensures you can efficiently and effectively serve everyone from prospect to current … Continue reading

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Healthcare, Social Media, and Marketing Automation

Marketing Automation’s premise is simple. The idea is to send messages triggered by a visitor’s actions on your site. Ideally, these messages will be seen by the visitor as relevant rather than spam. In spite of its rapid growth, a … Continue reading

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Healthcare Social Media Week in Review: January 23, 2012

Social Media Shouldn’t Force us to be Transparent. We Should. Healthcare providers are held to higher standards of transparency than other organizations because the stakes are higher. This article challenges us to look at social media as a tool to … Continue reading

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The Plastic Surgeon and Marketing Automation through CRM: An Introduction

Anyone involved in sales or customer support is familiar with the term CRM. Today, many medical practices are turning to Customer Relationship Management applications to ensure good relations with patients and prospects and to improve revenue. CRM Defined Customer Relationship … Continue reading

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Energize SEO for your Medical Practice with Google Trends

Selecting the right keywords to point prospects toward your content is much like the task a city planner has when laying out road signs. Visitors to a city know what they are looking for; they just need simple directions that … Continue reading

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