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Monthly Archives: May 2011

10 Rules for Making “Call to Actions” Work

A call to action is exactly what the term implies. It is an opportunity for a visitor to your blog or web site to do something.  Many sites have calls to action but do not show the kind of results … Continue reading

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Learn to Track Conversions

Too much time and effort goes into creating a great web site and all else involved in a social media campaign to not be proactive in monitoring its effectiveness. A major indicator to watch is how well you are converting … Continue reading

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Making the Most of Your Email Campaign

As we have noted in previous articles an email campaign doesn’t have to be that complicated. If you take a little time to repurpose good blog posts or other web content and use a web based tool like Constant Contact … Continue reading

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How Can a Plastic Surgeon Determine the Value of Social Media?

There is no doubt that social media is here to stay. Its share of people’s attention is growing exponentially. But, when it comes to your social media efforts, is that attention translating into true potential clients, new clients and more … Continue reading

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Four Indicators of Success in a Plastic Surgeon’s Web Presence

As a plastic surgeon you have certain criteria by which you gauge the success of each cosmetic procedure. The result of your work is measurable based on what you wanted to accomplish, your patient’s expectations and how well you met … Continue reading

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Learn to Track Conversions

Too much time and effort goes into creating a great web site and all else involved in a social media campaign to not be proactive in monitoring its effectiveness. A major indicator to watch is how well you are converting … Continue reading

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Five Facts about Content No Plastic Surgeon Should Ignore

1.  You Can’t Say it Too Many Ways Few people assimilate content in only one way. Multiple studies consistently show that people learn best when a variety of methods are used to present the same information. Some people are more … Continue reading

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The Art of Good Content for a Tweet

Many medical professionals are just now beginning to understand that Twitter can be a powerful tool for attracting web traffic. Unfortunately, a good number haven’t quite caught on to what makes for an effective Tweet. If you want to develop … Continue reading

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Facebook Content that Works

Hopefully no one still has to try and convince you of the value of Facebook in your overall social media strategy. With just over half a billion users and an interface anyone can use many Plastic Surgeons have signed up … Continue reading

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Content That Has Clout

Which comes first, solid content on your blog or consistently strong email campaigns? In other articles we have noted the effect email campaigns can have on driving quality traffic to your blog or web site. But creating content for email … Continue reading

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