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Monthly Archives: April 2011

6 Winning Practices for a Plastic Surgery Email Newsletter

1. Set Clear Goals What do you want to achieve with your email newsletter? As in all planning, answering some strategic questions will help you define the purpose of your email newsletter. Do you want an email newsletter to: Drive … Continue reading

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Essentials of a Plastic Surgery Email Blast

A good way to kick start your email marketing is to prepare and send an Email Blast. Think of a blast like the old fashioned mass mail out in a digital form but with some notable advantages. By sending an … Continue reading

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Plastic Surgery Email Advertising Simplified

Savvy professionals know that email is still one of the most efficient ways to keep their name in front of both potential and current clients.  Plastic surgery Email advertising probably has the best Return on Investment of any online advertising … Continue reading

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6 Reasons Email Marketing Is Still a Must for Plastic Surgeons

The reports of my death are greatly exaggerated. Though that saying has been attributed to various people, it is most likely the original speaker of those words was Mark Twain. If Twain lived today, he would undoubtedly repeat them about … Continue reading

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Learning to Speak Tweet

While many of the following terms have been discussed in other articles about Twitter here is a handy one-page reference guide for all things Twitter. The good news is you don’t have to memorize this. A few days of consistent … Continue reading

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Improving Doctor-Patient Relations through Twitter

Once you have your Twitter account set up the question that follows is, “What do I do with it?” The worst thing is to just begin sending out random tweets with no real goal in mind for them. As with … Continue reading

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Five Ways to Tweet Your Way to Recognition

The immediacy of Twitter makes it a perfect tool to keep your name and practice before people in an unobtrusive manner. No social medium has the potential for causing a message to “go viral” more quickly than Twitter. Recently it … Continue reading

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Botox Marketing : Botox Advertising

Some of you might remember our post about 3 weeks ago about one of our campaigns which resulted in 57 new Botox patients in 30 days for one of our clients. Well we have some new results to share.  Through … Continue reading

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A Twitter Toolbox for Plastic Surgeons

Twitter is one of those aspects of social media that can quickly become daunting as your list of followers grows. As we noted in a earlier article, tweets can chew up a lot of time unless you learn how to … Continue reading

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Patient Reviews Monitoring – Now Tracking Ratings

We have received some great feedback from everyone on the initial launch of our MD reviews tracking tool.  We also received some great ideas for improvements — one of which was to separate out patient ratings from patient reviews.  Many … Continue reading

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