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Monthly Archives: March 2011

The long journey of launching our MD Reviews tool

Note: if you just want to get your reviews and not read about the tool you can go directly to the Get-My-Reviews page. Since last October we have all become very familiar with Google search results that include patient reviews … Continue reading

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Two Tools for Effective Blogging Every Plastic Surgeon Needs (Part 2)

Windows Live Writer As a surgeon you understand the necessity of having the proper tools of your profession. You wouldn’t think of attempting a procedure without instruments designed to accomplish the results you intend for you patients. When it comes … Continue reading

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Two Tools for Effective Blogging Every Plastic Surgeon Needs (Part 1)

Evernote When it comes to the task of efficiently keeping your blog fresh there a couple of tools you owe to yourself to learn more about. In this article we look at Evernote, the perfect program to create a pipeline … Continue reading

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Three Stages in Inbound Marketing

Connecting with potential Plastic Surgery clients through social media is a completely different process than in traditional doctor-patient relations. In a conventional relationship a patient gains a sense of trust in his physician’s expertise, concern and responsiveness through personal contact. … Continue reading

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57 Botox Coupons in 30 Days

Many of you read our case study earlier this year on our 12-month review of a Botox inbound marketing campaign for one of our clients.  The results of our campaign were 412 Botox coupon completions on the website.  Now in … Continue reading

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Inbound Marketing: A Better Way for Plastic Surgeons

When it comes to using the internet as a marketing tool, professionals are too often caught in the same situation in which most executives and decisions makers are trapped – staying one step behind in the learning curve. Like most … Continue reading

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Four Non-Negotiable Rules for Successful Inbound Marketing

Inbound Marketing is all about providing information people are already looking for. As a Plastic Surgeon your goal should be to create meaningful content that anticipates the kind of questions people are already seeking answers for on the Internet. Here … Continue reading

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Don’t Forget SEO in Inbound Marketing

There is a good reason emphasis Inbound Marketing is growing dramatically – it works. A Pew Research Center study in 2010 showed that 78% of U.S. Internet users research products and services at least occasionally. That’s up from 49% in … Continue reading

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An Inbound Marketing Medical Bag for Plastic Surgeons

Every physician has the instruments of his or her practice that are invaluable aids to carry out successful procedures on a consistent and professional basis. While it is easy to become overwhelmed with the various aids that exist to do … Continue reading

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Google Places: A Game Changer in Search Results for Plastic Surgeons

Google Places: A Game Changer in Search Results for Plastic Surgeons While attention to SEO is as important as always for ensuring good search results there is another tool every Plastic Surgeon needs to consider. Formerly called Local Search, Google … Continue reading

Posted in Local Search, Marketing, SEO, Social | Tagged , , , , | Leave a comment
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